Legal

Terms of Service

Last updated: July 25, 2026 · Kadiaak OÜ

In short: SerpFollow records the Google positions of keywords you add, once a day, and tells you when they move. Track domains you're entitled to track, don't abuse the quotas, pay for the plan you're on, cancel whenever. The sections below are what legally binds us.

1. Who we are

SerpFollow (this website and related offerings) is owned and operated by Kadiaak OÜ, Sepapaja tn 6, 15551 Tallinn, Harju Maakond, Estonia. VAT number: EE102437021. Company registration number: 16357744. We may refer to Kadiaak OÜ as "we", "our" or "us" in these Terms. By creating an account or using the service, you agree to these Terms; if you use SerpFollow on behalf of an entity, you represent that you have authority to bind that entity.

2. The service

SerpFollow requests public, unpersonalised Google results for the keywords and locations you configure, records where your domain appears in the top 50, keeps that history, and notifies you when a position moves past your threshold. Checks run once per day per keyword and location. Keyword quotas, check frequency and retention depend on your plan and are described on the pricing page; a keyword tracked in two countries counts as two tracked keywords. We set and enforce reasonable usage limits and may adjust them to protect the service.

3. Acceptable use

When using SerpFollow, you may not (or allow those acting on your behalf to):

4. Plans, billing & cancellation

Paid plans are billed monthly in advance at the price shown at checkout, plus applicable taxes. Plan changes are prorated to the day. You can cancel anytime from Settings → Plan; cancellation takes effect at the end of the current billing period and tracking stops then. Fees accrued before termination remain payable. Our measurement of usage is determinative unless you demonstrate a material error. If you exceed your keyword quota, the surplus keywords pause — we never bill an overage without you choosing it.

5. Warranties & liability

The service is provided "as is". Except as expressly set out in these Terms and to the extent permitted by law, we exclude all warranties, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. Rankings depend on Google and on third-party data sources: results vary by data centre, personalisation and time of day, a check can fail or be delayed, and an alert can arrive late. We do not guarantee the accuracy of any single position, uninterrupted checking, or that every movement is detected. To the extent permitted by law, our total liability for any claim is limited to the greater of (a) the amounts you paid us in the six months before the event giving rise to the claim, or (b) EUR 50 if you have not paid fees. We are not liable for lost profits, revenues, rankings or data, or for indirect, special, consequential, exemplary or punitive damages.

6. Termination

You may stop using SerpFollow at any time by closing your account; your history stays exportable for 30 days afterwards. We may suspend or terminate your access if you materially breach these Terms, if we are required to do so by law, or if we discontinue the service — with advance notice and a data export window where reasonably practicable. Provisions that by their nature should survive — accrued payment obligations, limitations of liability, governing law — remain in effect.

7. Changes to these terms

We may modify these Terms, for example to reflect changes to the law or to the service. We post notice of modifications on this page and, for material changes, notify account holders by email at least 14 days in advance. Changes do not apply retroactively. Your continued use after changes become effective constitutes acceptance.

8. Governing law

Except where mandatory law applicable to you provides otherwise (for example, EU/EEA consumer rights), the laws of the Republic of Estonia govern these Terms, and the courts of Harju County, Estonia (Harju Maakohus), with venue in Tallinn, have exclusive jurisdiction.